Associations Now

JANUARY 7, 2020

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Also consider new platforms for engagement. Sponsored content.

Member Engagement 89

Member Engagement Social Media Revenue millennials 89

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Check out Amanda Lea Kaiser’s answers to a question from a Member Engagement Lab participant. Webinar latecomers.

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DC Washington Member Engagement Innovation 261

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” ” You don’t need to ditch your entire strategic playbook, but you may need to make some adjustments to reach and engage them, while being prepared to mentor them through an era of unprecedented uncertainty. Yeah, it sucks.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again.

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Revenue Strategy Member Engagement United States 256

YourMembership

APRIL 24, 2012

Ideas to help you engage, empower and retain members. April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. YourMembership.com Blog.

Recruiting 150

Recruiting Recruitment Tampa Software 150

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Hear about some major considerations for online engagement. Career pathways. Virtual events. More info/register.

millennials 307

millennials Montana Class Education 307

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Spotlight young members in your newsletter.

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Tips millennials Newsletter Recruiting 98

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. It’s a must read for anyone in an association membership, marketing or executive position. 1 CAE credit.

millennials 150

millennials Recruiting Recruitment Revenue 150

Higher Logic

FEBRUARY 4, 2020

Make it simple for your members to connect (on their terms) while providing a cohesive member experience. Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3.

Communications 287

Communications Tips Content Tools 287

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. 1 CMP credit.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

OCTOBER 27, 2017

Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. . Recruit and Retain Millennial Members. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services.

LMS 150

LMS millennials Blended Learning System 150

YourMembership

MAY 31, 2012

Ideas to help you engage, empower and retain members. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. But once you have them as active members of your staff, board or volunteer base, what do you do? YourMembership.com Blog.

Innovation 150

Innovation millennials Class Software 150

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Raleigh Review Class Education 259

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Host: American Marketing Association. Quick hits.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Your Event Marketing Survival Guide.

DC 120

DC millennials North Carolina Washington 120

Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Association Adviser

JUNE 15, 2018

One report states that Millennials have a 12-second attention span when browsing online and Generation Z has an 8-second attention span. High quality has its place if your association needs to present its best image for recruiting or promotional purposes. Notices or articles don’t have to be long. What could your stories be about?

Communications 84

Communications Video Survey millennials 84

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Distributed Commerce: The Future of Event Marketing? Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. 1 CMP credit. Host: PCMA.

Revenue 195

Revenue Video Strategy Industry 195

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The truth is, membership teams face a lot of heartache, and probably some sleepless nights, thinking about membership acquisition, engagement, and retention.

Certificate 66

Certificate Survey Recruiting Recruitment 66

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Associations are having, in some cases, to deal with four distinct generations of members – each with their own needs and expectations. Generational Pressures.

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Case Study Arizona Social Media Revenue 150

Association Adviser

JULY 28, 2016

Mentoring programs benefit members at all career stages. Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Tactics for engaging millennials.

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millennials Arizona Communications Atlanta 60

Associations Now

FEBRUARY 28, 2017

Your introverted members want to get involved as well, but you may unwittingly be making engagement unappealing. The MemberClicks blog provides a few tips to get your introverted members engaged in ways that are comfortable for them. Associations are hungry for advice on recruiting millennials.

millennials 40

millennials Recruiting Recruitment Revenue 40

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Target member recruitment to underrepresented groups.

Team 54

Team Recruiting Recruitment America 54

Reid All About it

AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

Columbus 39

Columbus North Carolina LMS millennials 39

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Scan the Market. Make Data-Driven Decisions.

Technology 40

Technology millennials Revenue System 40

Associations Now

DECEMBER 6, 2013

Twofold track: The smarts invested in your brand-marketing strategy translate when looking to improve the employee experience, writes CMS Wire’s Marissa Peacock. You’re told to engage members genuinely, welcome cultural and generational differences, and embrace the customer’s journey long before they invest in your organization.

Social Media 40

Social Media millennials Recruiting Recruitment 40

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Strategic partnerships. CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Quick hits.

Blended Learning 41

Blended Learning Education Video Conference 41

Breezio

JANUARY 10, 2017

Millennials now make up 50+% of our workforce. They are the most in-demand new member recruitment category and they come with high digital expectations. I hope that this article gave you some good ideas to think about as you think strategically about member engagement.

Content 28

Content millennials Strategy Recruiting 28

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. Host: Grit Marketing.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

SEPTEMBER 20, 2019

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. Learn why content marketing should be your No.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. Host: Grit Marketing.

San Jose 150

San Jose millennials Revenue Content 150